The Shut It Down Message Campaign was a group project, in which we—Sam Graham, Winsome Hitchcock, and myself—attempted to educate individuals who were transitioning to adulthood about the benefits of taking daily breaks from technology.
We created everything from a logo and graphic identity to posters, clothing, and handouts. Though I was not directly responsible for the creation of the logo or some of the other pieces, I did take on a managerial role in creating the direction, look, and overall structure of the campaign. I also took on the majority of the campaign's copywriting. the development of a website mockup (which can be seen by clicking HERE), and I responsible for the layout and assembly of the campaign process book, which I strongly recommend viewing.